If you are looking to grow your channel, there is no better way than to leverage off YouTube trends. As the second most visited video sharing platform on the web, YouTube shows all the most popular and currently trending topics from around the world. It is host to the latest news, current events, and viral content.
Tastes change, and information spread faster than ever before. It has become crucial for brands and creators to produce content that are timely and relevant, especially on trending stories.
Diving deeper into YouTube trends can unearth a wealth of data that you can tap into to learn more about hot topics and consumer behaviors. In turn, it will help to create content that resonates with the most amount of viewers.
But how do you know what is trending?
- 1 How to find YouTube trends?
- 2 Trending on YouTube
- 3 Get your videos to trend on YouTube in 2023
- 3.1 Think of ‘Trending’ as Relevant
- 3.2 Use engaging thumbnails
- 3.3 Find Trending Topics Within Your Niche
- 3.4 Promote your videos quickly
- 3.5 Pay for promotion
- 3.6 Setup an autoplay playlist
- 3.7 Stay focused on your niche
- 3.8 Success Doesn’t Mean Making a Viral Video
- 3.9 Make your videos longer
- 3.10 Choose Google-friendly keywords
- 3.11 Use concise, descriptive video titles
- 3.12 Don’t forget about metadata
- 3.13 Offer real value
- 3.14 Respect YouTube’s community guidelines
- 4 Be consistent
- 5 Frequently Asked Questions
How to find YouTube trends?
There are many resources to find the latest, real-time data on YouTube trends. Here are some popular options:
- YouTube Trending dashboard (based on the user’s country)
- Popular on YouTube page (globally)
- Google Trends for YouTube
- Keyword Tool for YouTube
Knowing where to find and spot trends are not enough. You should also understand how videos become viral on YouTube. Only then you will be able to make the most out of current trends.
Trending on YouTube
The YouTube Trending page displays a wide variety of videos that show what’s happening on YouTube and around the world. You will find content like new releases by popular artists, movie trailers, funny clips, and viral videos.
The page displays trending videos that are localized to the viewer’s country (except for India, where instead YouTube Trending displays the same list of trending videos for each of the nine most common Indic languages).
You also have the option to change the country setting to view what is currently popular in a specific location.
Every time the page updates, which is roughly every 15 minutes, the video rankings may change positions in the list.
How does a video get ranked on YouTube trends?
The competition for content to be displayed on YouTube Trending page is fierce. Since the page can only show a limited number of videos, the platform chooses content that is most appealing to a wide range of people.
It also needs to capture the breadth of what’s happening on YouTube and around the world, whereby the best-ranked videos are often unique or surprising.
YouTube Trending aims to balance all of these considerations. To achieve this, the page considers many signals, including:
- Total (and current) view count
- The rate of growth in views
- Where views are coming from (including outside of YouTube, e.g., social media, blogs, media portals, etc.)
- The age of the video
YouTube states that:
These signals mean that the video with the highest view count on a given day may not be #1 on YouTube Trending, and videos with more views may be shown below videos with fewer views. Even if your video meets all the above criteria, it may not appear on YouTube Trending, as many other videos may also meet those criteria.
The system tries to choose videos that will be most relevant to viewers and most reflective of the broad content on the platform.
The data from these pages can be extracted using tools like Google Trends for YouTube. These tools will give you a deeper insight into specific topics and search behaviors of viewers that can be filtered by time periods and geographic locations.
Not only will you get a more detailed look at current trending topics, but also seasonal fluctuations. Creating popular content can be great for short-term burst in views, but understanding seasonal search behaviors will help you create content that has long-term viewership potential.
Now that you understand how YouTube’s Trending section was built to help you succeed, how do you leverage it?
Get your videos to trend on YouTube in 2023
In order to get videos to trend, you need to have an understanding of how YouTube’s Trending section works.
Naturally, there are certain factors that need to be taken into account.
These factors are:
- The pace of view generation
- The view count
- The performance of the video in relation to others on the same channel
- The source of the view count, which includes outside sources
- Viewer duration
- The age of the video
With these in mind, how do you get your videos to meet these requirements? How do you go from having a few hundred views to making into YouTube’s Trending section?
Here’s how you do it:
- Think of ‘Trending’ as Relevant
- Use engaging thumbnails
- Find Trending Topics Within Your Niche
- Promote your videos quickly
- Pay for promotion
- Setup an autoplay playlist
- Stay focused on your niche
- Success Doesn’t Mean Making a Viral Video
- Make your videos longer
- Choose Google-friendly keywords
- Use concise, descriptive video titles
- Don’t forget about metadata
- Offer real value
- Respect YouTube’s community guidelines
Think of ‘Trending’ as Relevant
Instead of thinking of a trending video as a video that everyone is doing, think of it as a subject that is relevant to a lot of people. You want to cover topics that a lot of people care about.
A lot of YouTubers see huge channels have a lot of success posting videos that are very focused on the personal life of the creator (i.e. ‘I had the WORST day’) or which have very vague or sensational titles (i.e. ‘The horse knows what it did’) and decide that those are the kinds of videos they want to do too. However, the only reason large channels are able to be successful with these kinds of videos and titles is that they are already big. These creators have already grown themselves huge audiences of people who know and are interested in them personally.
As a smaller creator, you will not be successful if you only aim to do videos that are focused on you and your life. For example, if you have 100 subscribers and make a vlog about how your day went, then you have 100 people who may potentially find that interesting. The content might be good, but it won’t help you grow.
Use engaging thumbnails
In case you don’t know, the thumbnail image of a video refers to the image you see on a video before you click on it.
It’s essential that your thumbnail images, headlines, and the shortcut previews of your video are engaging because they are the first things they will see about it.
If done well, thumbnails have a way of making viewers curious.
However, you should refrain from using thumbnails that, although they convey the message of your headline, aren’t necessarily a part of the video, as it can confuse viewers.
Therefore, choose a high-quality and vivid photo for a thumbnail – this will significantly increase interest and entice people to click on your video.
Find Trending Topics Within Your Niche
Taking on trending topics shouldn’t mean taking on topics you aren’t actually interested in or don’t care about. Every genre on YouTube has its own trends, and you will often know about them just by virtue of watching other channels in your genre and talking to people who are interested in the same things as you. For example, if you’re a Gamer and your friends are also Gamers then you probably already know what Gamers are currently interested in.
If you do need help determining trends, here are 2 ways to do it:
- Visit 3 of the most popular channels in your genre (i.e. gaming, beauty, or prank) and see if there’s any overlap in the themes of their most recent videos.
- Go to Google Trends and look at the categories most relevant to your genre.
Promote your videos quickly
Next, promote your video as quickly as possible within the first three days after publishing it.
It’s easier when you have a huge subscription base, as a simple notification hinting at the new release of a video will do the trick.
Even if you don’t have many subscribers, post a link on social media platforms like Facebook, Instagram, LinkedIn, and Pinterest to get people to watch your video.
And if you’ve got a blog, write a blog post on the subject of your video and feature it there.
Or better still, have professionals like Stips.io write your blog posts so you save time.
The bottom line is, whatever you do, make sure to get as many people as possible to watch your video within the first 72 hours of its being published.
The more viewers you get within this time frame gives it a better chance to trend.
Pay for promotion
Although the YouTube algorithm isn’t set up on a pay-to-win basis, purchasing video promotion will certainly put you in the lead amongst your peers.
An even better way to implement a paid promotion for your video is within the first 78 hours after it’s released.
Not only will this approach increase the view count on the video, but it’ll also garner you some subscribers.
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Setup an autoplay playlist
YouTube’s autoplay feature is an excellent tool to increase the viewing sessions of your videos.
So, create a playlist for your videos, especially if they pertain to the same subject.
Let’s say you have a channel that is focused on the English teaching niche.
You could break down the topic of verb tenses into multiple, smaller videos rather than making one long one.
Then compile a playlist of all your videos on verb tenses.
Bam! Now you have a play list.
Stay focused on your niche
Going viral involves more than a single video.
It involves your entire YouTube channel.
If you want a channel that’s got the ability to go viral, then it’s best to refrain from content experimentation or publishing videos about unrelated topics.
Your content should appeal to specific viewers in search of your kind of content but if you keep changing your focus with each video, you run the risk of losing already existing subscribers, i.e. losing the chance to get a boost of viewership within the first few days after its release.
And not only will this approach increase the view count on your videos, but it’ll also garner you more subscribers.
Success Doesn’t Mean Making a Viral Video
There’s a common misconception that in order to grow your channel you need to make your videos go viral. The truth is that having one or two viral videos probably won’t help you much. People don’t subscribe to one video, they subscribe for consistently good content.
It’s much better to have 10 videos on a popular topic that are doing alright than it is to have that one big viral hit. Those 10 videos will consistently bring in new viewers to your channel who are more likely to subscribe because they can see you have other content they’re interested in.
Make your videos longer
According to research conducted by Stips.io, videos with a duration of at least 8 to 10 minutes in length have a 360% chance of performing better among viewers than videos of 5-minute duration.
So longer videos do better than short videos.
In addition, there is a correlation between session duration, the number of views in a video’s lifetime, and the length of a video.
However, the trick with longer videos is to make them interesting so viewers keep watching. Otherwise, you risk boring your viewers and they will drop off quickly.
Choose Google-friendly keywords
A great YouTube channel starts with great SEO. And great SEO starts with understanding what users are searching for.
People don’t just look for videos on YouTube; they use Google too. And Google now prioritizes video over other content for many searches.
There’s no set rule for which keywords will help your YouTube video rank well. But a bit of reverse engineering can go a long way.
Here’s how to find a Google-friendly keyword for any video:
- Identify possible keywords with a tool like the Google Ads Keyword Planner.
- Google one of your options.
- Analyze the Search Engine Results Page (SERP) for each keyword. Are the top-ranking results videos or written content?
- Tweak your keyword and try again. Try adding words like “How to” or “Tutorial” if you’re having trouble finding keywords with video results.
- Choose a keyword that prioritizes video and suits your content.
For example, “Photoshop Tutorial” shows video results first, while “Photoshop Tips” first directs Google users to a web page.
YouTube’s autocomplete feature is another great way to find popular keywords. Start by searching for a particular theme or topic, and see what title YouTube suggests.
Use concise, descriptive video titles
The title is the first thing users see when they find your content. And if it isn’t punchy, it might be the last.
Here are some basic tips for writing strong YouTube titles:
- Keep it short and sweet. The most popular YouTube videos tend to have the shortest titles. Stick to 60 characters or less or some of your title may get cut off when displayed.
- Include your keyword(s) in the first half of the title to avoid losing valuable information. Most online readers focus on the beginning of the sentence and skip the rest.
- Engaging doesn’t mean clickbait. The best headlines offer an obvious benefit or create an emotional reaction. Clickbait is tempting but can damage your channel’s reputation in the long term.
Don’t forget about metadata
YouTube’s metadata guidelines emphasize two things when it comes to using keywords:
- Be honest.
- Choose quality over quantity.
These rules also apply to features like tags and categories. Only include tags in the “tags section” of your upload—not the video description. Add one or two categories to help YouTube understand who to recommend your video to.
Offer real value
This may seem obvious, but it’s still worth saying.
Great content is the best way to keep viewers engaged—and the most effective way to rank well in YouTube search. That’s because YouTube’s ranking system prioritizes the viewer’s experience.
Before you publish any video, ask yourself:
- What problem does this video solve?
- Is it entertaining?
- Will it improve viewers’ lives in any way?
Respect YouTube’s community guidelines
YouTube is cracking down hard on inappropriate content due to a rising number of underage users.
Don’t post anything you wouldn’t want your little brother to see. Otherwise, your video will get flagged and removed from YouTube’s recommendation feature. This Statista study shows that in 2021, tens of millions of Youtube videos were removed through automated flagging alone. If you’re ever unsure, double-check the community guidelines first.
Getting a few likes and views is one thing but getting your video to trend is another.
It will take more than just a couple of videos.
Partly, getting people to view and share your video is dependent on your subscriber base.
And let’s face it, it certainly helps to have a large following whether on or off the YouTube platform – and those aren’t built in a day.
Uploading quality content on a consistent schedule helps you build your audience by attracting views and subscribers. People like consistency.
It also improves your image as a budding influencer by demonstrating you can be relied upon to publish high-quality content regularly.
Trending on YouTube is a great benefit to any content creator. Nonetheless, given the number of content creators increasing by the day, it’s safe to say that trending has become a challenge – and will continue to be for the foreseeable future.
That being said, with a consistent upload of great content, a growing subscriber base, and putting into practice these tips, you are sure to get more than a few of your videos trending.
Frequently Asked Questions
Where can I spot YouTube trends?
You can find YouTube trends on YouTube itself, Google Trends, and Keyword Tool.
How to leverage YouTube trends to get more video views?
You can create videos that would target emerging YouTube trends to ride the wave and get more videos and subscribers.
How to make my YouTube videos benefit from YouTube trends?
To benefit from YouTube trends, you will need to make sure that your video content and video optimization techniques match the trends that you target.