Making money on YouTube as a social media influencer doesn’t need to be challenging. Understanding more about income streams on YouTube and unlocking the secrets for major earning potential is the first step.
YouTube is a powerful social media channel and the second largest search engine in the world. This is why YouTube videos often show up in Google searches when an internet user performs a search query.
And there are a ton of ways to make money with video content. But it will take serious dedication, creativity, and the ability to know what video content your target youtube audience online wants to consume more of.
The top YouTubers know the secrets. However, you may be wondering how to take your influence to the next level. How to make money with YouTube channels and how to earn cash for YouTube views are the sweet spot for social media influencers, especially on YouTube.
There are over 5 billion videos posted on the video social site per day. That is a lot of noise when you are trying to grow your subscriber count. It is encouraging, however, to know that 40 percent of YouTube stars are earning over $100,000 per year.
With less than 500 subscribers, you can make in excess of $315 per video post as an influencer, according to eMarketer research.
And if you’re a micro-influencer, you can be making more. This is because brands and marketing agencies looking for influencers to promote products and/or services via video content know how valuable micro-influencers are.
Did you know that 56 percent of brands believe working with a micro-influencer is more cost-effective compared to mega-influencers and celebrity influencers?
Brands also know that influencers with a smaller subscriber count have more loyal, ready-to-buy, audiences. This is very enticing for brands that want to convert potential customers and/or clients using influencer marketing.
Regardless of how many subscribers you have, or the audience demographics you attract, you can make money on YouTube. Here is our top how to get paid on YouTube secrets.
Let’s dive in!
- 1 How to make money on YouTube in 2023
- 1.1 Join the YouTube Partner Program
- 1.2 Net More Subscribers & Get More Views Per Video
- 1.3 Niche down with audience personas
- 1.4 Create actionable content consistently
- 1.5 Focus on keywords to boost video rankings
- 1.6 Sell products or merchandise
- 1.7 Know how to get paid on YouTube as an Amazon affiliate
- 1.8 Crowdfund your next creative project
- 1.9 Leverage the YouTube Partner Program and unlock a powerful ad revenue stream
- 1.10 Guidelines to get accepted for Youtube Partner Program (YPP)
- 1.11 Make money via Super Chat (If you are eligible for live streaming and located in one of the supported countries)
- 1.12 Make Money with YouTube Shorts
- 1.13 Let your audience support you through “fan funding”
- 1.14 Learn how to earn money with a YouTube channel through brand sponsorships
- 1.15 Leverage Affiliate Marketing Links For Top Brand Payouts
- 1.16 License your content to the media
- 1.17 Work with brands as an influencer
- 1.18 Make Money With Ads
- 2 How many views do you need on YouTube to make money?
- 3 How to get paid on YouTube
- 4 How much money do YouTubers make per year?
- 5 How do YouTubers get paid?
- 6 Tips for selling on YouTube
- 7 Public Speaking & Public Appearances
- 8 Partner With An Influencer Marketing Platform To Amplify YouTube Revenue
How to make money on YouTube in 2023
Join the YouTube Partner Program
The first revenue stream you’ll likely explore is ads. Whether you want to earn money on YouTube without creating videos or as a content creator, joining the YouTube Partner Program and setting up monetization is a vital step.
You’ll have to agree to follow all of YouTube’s monetization policies and live in a country or region where the YouTube Partner Program is available. Then you can apply for monetization once you’ve hit 1,000 subscribers and 4,000 watch hours over the past year.
Here’s how to enable monetization on YouTube:
- Sign in to the YouTube account you want to monetize.
- Click the icon for your account in the top right corner.
- Click YouTube Studio.
- In the left menu, select Other Features > Monetization.
- Read and agree to the YouTuber Partner Program terms and eligibility requirements.
- Create a new Google AdSense account or connect an existing one to your channel. (You need an AdSense account to get paid.)
- Set your monetization preferences.
Once that’s done, head back to the dashboard and click the Analytics tab on the left side. From there, you’ll need to choose Revenue from the tabs at the top, then scroll down to the chart Monthly Estimated Revenue to get an idea of your predicted YouTube revenue.
What is YouTube Premium?
YouTube Premium is a paid membership program that lets fans watch and support their favorite content creators without ads. For creators, not much changes, as they will get paid for content consumed by non-members on YouTube, along with content on YouTube Premium.
Creators are paid for YouTube Premium based on how much members watch their content. Consider revenue earned from YouTube Premium subscribers as a secondary revenue stream in addition to what you’re already earning through ads.
While it’s easy to set up, earning money through advertising as a YouTube Partner is far from the most lucrative revenue stream you can create for yourself.
Why you should look beyond ads for revenue
YouTube recently received a lot of backlash due to its decision to be more transparent about advertising on the platform and what qualifies as “advertiser friendly” content.
Essentially, many YouTube creators feared that, due to the nature of their content, they would lose out on the advertising revenue that helps support their channel.
According to YouTube, your content could get excluded from ad revenue if it includes:
- Sexually suggestive content, including partial nudity and sexual humor
- Violence, including displays of serious injury and events related to violent extremism
- Inappropriate language, including harassment, profanity, and vulgar language
- Promotion of drugs and regulated substances, including selling, use, and abuse of such items
- Controversial or sensitive subjects and events, including subjects related to war, political conflicts, natural disasters, and tragedies, even if graphic imagery is not shown
But the reality is that YouTube has been demonetizing content that it doesn’t deem advertiser friendly since 2012 via an automated process, without warning and without the content creator’s knowledge.
Now, the situation is actually better, as creators are notified when their content is flagged and can contest any time they feel a video was mistakenly excluded from YouTube’s advertising network.
Advertising might be a common means of generating passive income for creators, but the trade-off is that YouTube’s parent company, Google, gets to keep around a 45% share of ad revenue.
Net More Subscribers & Get More Views Per Video
We are going to skip the “set up” part and assume you already have a YouTube channel with some subscribers and video content. If you are starting from scratch, you can check out this video from the YouTube team:
So you want to learn how to make money on YouTube and learn how to get paid for YouTube views. To get moving in the right direction, your entire focus for the first month will be on growing your subscriber count and getting more views per video.
Why do you need to do this for a month? Well, the number of subscribers, views, and engagement level of your audience will dictate just how much you can make as a YouTube influencer, and how easy your journey will be.
The Benefits of Buying YouTube Views
If you are just creating your YouTube channel, it can take lots of effort and time to grow your channel. However, it is much easier to grow your channel by buying YouTube views. If your channel gets thousands of views, you are more likely to get more views. Therefore, buying YouTube can help you get more views.
Improving the Ranking of Your Channel
It is easy to use YouTube to reach your target audience and promote your brand. However, the type of engagement and number of video views can affect your YouTube ranking. This is because the YouTube algorithm recommends popular content to its users. YouTube algorithm uses the number of views, comments, number of likes, and user engagement to recommend content.
Increasing engagement and the number of views on your YouTube channel can increase the rankings of your content. You can buy YouTube views and likes to improve the rankings of your YouTube videos. If your videos get more views and likes, the YouTube algorithm is more likely to pick them up.
Making Your YouTube Videos Go Viral
It takes time to get popular on YouTube. You will need to consistently upload quality videos and increase your video engagement to get popular. However, it is easy to get popular on YouTube by buying YouTube views. For instance, if your video needs to get 50,000 views to go viral, it may only get 10,000 views. Therefore, your video might not go viral. However, buying YouTube views can increase the popularity of your YouTube channel.
You can buy YouTube views to increase the chances of people sharing your videos. They can even share your videos on social media. In fact, buying YouTube videos can help your beat your competitors.
Increasing the Number of Your YouTube Subscribers
Once you create your YouTube channel, you will focus on getting subscribers. However, if you are new to YouTube, it can take time to get more subscribers. It is easy to get more YouTube subscribers by buying YouTube views. If you are getting more views, more people will find your YouTube channel. Getting more views can make your videos go viral. Therefore, one of the fastest ways of increasing the number of your YouTube subscribers is to buy YouTube views.
People love to watch videos that many people like. Therefore, it is much easier for popular YouTube channels to get more views. If your YouTube channel is still new, you are more likely to take time to get more views. Buy YouTube views to build your credibility. If you are a digital marketer or content creator, you must build your credibility. Building your credibility can get you more views.
Get More Traffic to Your Website
If you have more subscribers and views, more people will trust you. If many people trust you, they are more likely to visit your website. They can even share your videos to get you more website traffic.
If you want to use your YouTube videos to promote your website, you can buy YouTube views to get more traffic to your videos. Increasing your views can increase the traffic to your website. In fact, you can buy YouTube views from a reliable source. Therefore, you will target people who are interested in your content. You will generate targeted traffic to your website, increasing your sales and revenues.
Make More Money
Want to make money online? It is now easy to make money on YouTube. However, it can take time to earn money on YouTube. If you really want to make serious money on YouTube, your videos need to get more views. Encouraging your current viewers to share your videos can increase your views. However, it takes less time to get more views on YouTube by buying YouTube views.
You need at least 4000 watch hours and 1000 subscribers to monetize your YouTube channel. It is much easier to achieve these numbers by buying YouTube views. In addition, brands are more likely to recognize YouTube channels with a huge following and video views. Therefore, you can collaborate with these brands or promote their brands to make more money.
More Free Time
Buying YouTube views can give you more free time. If you are not spending more time getting more subscribers and increasing your videos views, you can use your free time to master other internet marketing strategies, such as social media marketing. You will have peace of mind when you buy YouTube views. In fact, you can use your free time to relax with your loved ones.
Let’s be honest, it takes a ton of time to plan a video, shoot it, edit the video content, and post it. Why not get the most from each hard-earned video? Here’s the plan:
Niche down with audience personas
Do you know who is watching your videos? Audience personas can help you define your audience and create content more will view. Audience personas cover demographics like age, gender, education, location, and more. You also want to really find an audience’s deep interests and the questions they seek answers to on YouTube. All this information can be found in your YouTube Studio analytics.
Create actionable content consistently
This is a two-part strategy that can increase subscriber count, views, and engagement. When you have audience personas ready to go, you need to create very actionable content that viewers can draw from, learn, and share.
Focus on keywords to boost video rankings
The title and description of each video are critical to your success as a YouTube influencer. You might have some pretty amazing video content, but if no one can find your videos, your channel will become stagnant. Use keyword tools, like Google Keyword Planner to find the best keywords to put in video titles and descriptions.
Here is a great example of exceptional keyword use from YouTube fashion and lifestyle influencer Stephanie Jakubek:
This influencer uses a few keywords in her video title, such as “$10 Bikinis”:
If you Google search “$10 Bikinis” guess what comes up on page one Google in the videos section?
That is how important utilizing keywords is to grow your YouTube channel and get paid for your influence.
Sell products or merchandise
There are plenty of products to sell that can help you make money through your YouTube channel. Selling merch—t-shirts, coffee mugs, tote bags, snapbacks, you name it—has a benefit beyond revenue.
Merchandise increases your exposure by putting your online brand and personality out into the offline world and deepens the relationship between you and your fans as they literally “buy” into what you’re doing. Creators like Roman Atwood sell a variety of merchandise in his store under the Smile More brand.
Selling branded swag is easier than it might seem at first. You can order affordable designs tailored for specific products, like t-shirts, using freelance sites such as Fiverr.
And when it comes to handling orders, you can integrate your store with services such as DSers or one of the many print-on-demand providers that take care of shipping, fulfillment, and customer support, letting you reap all of the benefits of a print-on-demand business that requires less effort on your part.
As a YouTuber who’s already earned an audience, you’ll have two advantages from the start that other store owners would be jealous of:
- A content engine that consistently drives traffic to your store
- Your audience’s trust, which you’ve earned by regularly serving them your own brand of content for free
Ready to take your YouTube earning potential further?
It is time to set up your personal brand and use your influence for yourself. Starting a personal brand is easy because you already have one since you are an influencer. The only thing missing is the brand merchandise.
Personal branded merchandise can bring in a ton of cash. From shirts and yoga pants to fitness and health supplements, merchandise is all about making money and building brand awareness.
Ever heard of Ryan’s World?
This kid turned his YouTube toy review channel into a personal brand empire. Ryan has toy merchandise in Walmart and Target stores across the globe.
How do you make money on your personal brand via merchandise? By selling it direct to your subscribers on YouTube, and also setting up an ecommerce store for subscribers and video viewers to visit and buy your swag.
See how Sarahs Day is selling on her YouTube Channel
Here’s what YouTube selling looks like via social media influencer Sarahs Day:
Create your own personal brand and get your merchandise out there. This can have big time profit potential when marketed right. You already have a loyal following, so sell them you.
Brand Mentions & Features
Brand mentions and features are one of the most common ways to get paid on YouTube for up and coming influencers. This is also called branded integration. A few different types of brand mentions and features include:
Product placements are of course a great way to make money as a social media influencer. This type of branded integration is very common in YouTube videos, and of course is for product marketing.
Brand feature video
This is a video that features a brand throughout the entire video. This is great for brand awareness and to market products and/or services.
Brought-to-you-by branded videos
Brought to you by videos are videos that are sponsored by a brand, but the video will be not about the brand. Most of the time, a brand and product mention is done at some point during the video. Here’s an example of a brought-to-you-by video from YouTube star BroScienceLife:
Brand mentions and features are a top way to make serious money on YouTube, even if you’re an up and coming YouTube influencer.
Brand Reps Via YouTube
This is the next tip for budding YouTubers. What is a brand rep exactly? A brand rep on YouTube is a YouTuber that develops a number of videos for a single brand.
For example, if YouTube influencer partners with Sephora, that influencer will post several videos featuring
When it comes to how to make money with a YouTube channel, it is important to be selective when it comes to the brands you choose to be an influencer brand rep for. You want to ensure your values, and the values of your audience, will be aligned.
Know how to get paid on YouTube as an Amazon affiliate
Amazon is the third-largest search engine on the planet with a ton of products you can recommend to your subscribers to get paid for your YouTube influence. And the commissions are pretty decent, ranging from 3 to 10 percent.
However, becoming an Amazon influencer is not easy. You need to show Amazon that you have the influence to get approved. Subscriber count, views per video, and engagement rate are all key metrics Amazon will look at before approving your channel.
This is why netting more subscribers and growing your views per video, as outlined in the first month’s plan is so essential. The first step in becoming an Amazon influencer is to get approved.
Once approved, you can start placing Amazon products in your videos, whether it is in review videos or top-rated product videos. This is done via a unique link to you as an Amazon Influencer. It looks like this:
And when a viewer clicks on the link, it will have the influencer’s unique URL, thus ensuring he or she gets the commission on the sale:
This is one of the easiest ways how to make money on YouTube. Focus on this for the entire second month. Just be sure to keep your video content true to your niche and audience personas. No spammy “buy this now” stuff.
There are certainly a few different ways to make money on a YouTube channel as a social media influencer. One of the best-kept secrets among influencers is becoming an Amazon affiliate to earn big-time monthly revenue.
Why not tap into the largest online store and promote products as an affiliate for a percentage of the cash? From big brands to small niche items, Amazon has it all, and influencers can leverage Amazon’s huge inventory to get money.
All an influencer needs to really do is cleverly and creatively mention a product in a video and wait for the money to roll in. But first, you will need to get approved as an Amazon affiliate via the Amazon Associates Program.
After you get approval from Amazon for affiliate marketing, you can pull products that you know your target audience and subscribers will love to purchase.
For instance, if you are in the tech niche, you can do a review of a tech product via YouTube video and place the tech product affiliate links in your video description. It looks like this:
When a viewer or subscriber decides that the product is worth purchasing, he or she will click the link and be redirected to the Amazon product page for that specific product. It will look just like any other product page, only the affiliate link will be unique to the influencer.
This is how you can make a ton of money as an Amazon affiliate on YouTube. It is a must-do how to make money with a YouTube account secret worth considering. And if you can sell big-ticket items, your monthly revenue will add up fast.
Crowdfund your next creative project
When money is all that stands between an idea and its execution, crowdfunding is a good way to make it happen.
Whether you need help buying better equipment, hiring actors, or covering other production costs, you can call upon your own audience and the crowdfunding community to pitch in, if your idea is compelling enough.
Many successful crowdfunded creative projects tend to offer a sneak peak or “trailer” that gets people excited, so consider shooting a video explaining your project or offering a taste of what it’ll be like, such as this popular Kickstarter for Kung Fury, a short film paying homage to ’80s action movies.
Leverage the YouTube Partner Program and unlock a powerful ad revenue stream
This may seem like a basic route to take as a YouTube influencer, but many new YouTubers may fail to understand how to turn a profit on the YouTube partner program. There are benefits around every corner, and guidelines you need to follow in order to get approval.
Want to make serious money as a content creator? Then you need to be a YouTube partner because then you can access advertising revenue, membership programs, merchandise sales, and Super Chat (we will get into that in a minute).
Guidelines to get accepted for Youtube Partner Program (YPP)
To get approval, you need to meet YouTube’s Partner Program guidelines. This is where many content creators fail. The content you post needs to adhere to YouTube guidelines in order to leverage the benefits. The Youtube partner program guidelines include:
- HAVE MORE THAN 4,000 WATCH HOURS IN A YEAR FROM ORGANIC VIDEO VIEWS
- BE LOCATED IN A YOUTUBE PARTNER ELIGIBLE LOCATION
- BE 18 YEARS OR OLDER
- HAVE OVER 1,000 SUBSCRIBERS ON YOUR CHANNEL
- HAVE A GOOGLE ADSENSE ACCOUNT (LINKED TO YOUR CHANNEL)
- CREATE ADVERTISER-FRIENDLY VIDEO CONTENT
- OBEY ALL YOUTUBE VIDEO CONTENT GUIDELINES
The first way to earn money via the Youtube partner program once approved is through video ads. These ads look like this:
Another way is through YouTube Premium subscribers who watch your content. When YouTube Premium subscribers watch your content, you get a cut of their subscription fee.
Do not wait to become an approved partner as a social media influencer. The benefits are very lucrative, such as Super Chat, which we will now discuss as a top secret to get paid on Youtube.
Make money via Super Chat (If you are eligible for live streaming and located in one of the supported countries)
Super Chat is a secret many YouTubers forget about, or don’t utilize to earn money. This could be due to the fact that live streams are a bit more difficult than creating videos and editing them for hours.
However, getting in front of that camera and going live could be quite profitable. In fact, you could make a few hundred to thousands of dollars for one session.
How does this work? It is actually pretty simple. You live stream and have a chat message board up and running. If a viewer wants to have his or her chat message at the top of the message board, they send you a donation in excess of $200.
Make Money with YouTube Shorts
YouTube Shorts has been a massive win for not only YouTube but for its creators. The feature has generated more than 5 trillion views on the platform, and YouTube is fully invested in its future.
Shorts have been a rich source of extra views and engagement for many creators. But there’s been some confusion over how to make revenue from them.
There are many ways to make money via Shorts, like brand deals. But the two easiest ways are via the YouTube Partner Program and YouTube’s own Shorts Fund. Let’s take a look at Ad revenue first.
YouTube Shorts and Google Adsense Revenue
If you are a part of the YouTube Partner Program and your channel is monetized, there is a way to earn an income from your Shorts content on top of any bonus payouts (more on that later). But first, it’s important to note that there are two different kinds of YouTube Shorts:
- Those created using the Shorts camera, which is limited to 15 seconds, but available to creators in over 100 countries;
- Any vertical video up to 60 seconds long that uses the hashtag #Shorts in the title or description.
If a video is created as a 15-second YouTube Short, it doesn’t earn Adsense revenue. However, because regular YouTube videos can run ads, the longer-length Shorts (identified by the hashtag #Shorts) do have the potential to generate ad share revenue.
As for in-stream video ads, YouTube confirms that they may be less likely to be served on very short videos. Less disruption from these types of ads should better improve overall viewer engagement and audience retention rates.
YouTube Shorts $100M Fund: Get Paid to be Creative
But what about if you haven’t yet qualified for monetization? Or you’ve been uploading using the Shorts camera, which is limited to just 15 seconds? YouTube gives you another way to benefit financially too!
In May 2021, the platform rolled out a $100 Million Fund for Shorts creators. It has promised that, at least through 2022, it will select thousands of eligible creators a month to apply for payment from the Fund. Even if those creators aren’t currently part of the YPP.
If a creator meets the criteria set by YouTube and is selected to receive a payment, they can expect to make anywhere between $100 to $10,000 a month from the Fund. This is fantastic news for those killing it with very short-form content.
Many creators have been publishing successful Shorts content for a while now and are very well-positioned to benefit from this monetization opportunity. YouTube has put some steps in place for creators to be able to qualify.
Are You Eligible for a Shorts Fund Pay-out?
The basics are that eligibility for a Shorts bonus will be based on your channel’s Shorts performance in the previous month. You’ll also need to:
- Be located in an eligible country (check the details from YouTube here)
- Be at least 13 years old in the US, or at the age of majority where the fund is active.
- Follow YouTube’s Community guidelines and Monetization policies – in other words, your account must be in good standing.
- Have uploaded an original Short in the last 180 days.
- Accept the terms of the program and link to an active Google AdSense account to receive the bonus payments from the Fund.
If you tick off all of the above boxes, you’ll need to do just one more thing. It’s the most important one. YouTube will only reward the best of the best, based on viewership and engagement from the previous month.
All of a creator’s YouTube Shorts videos will count toward their Shorts performance each month they receive views on them (not just the month they were uploaded). The payment amounts will be adjusted based on a channel’s total Shorts performance and their audience’s location.
The level of performance needed to qualify for a bonus payment may differ between creators (based on their location, for example) and may change from month to month.
So, if you had a viral hit on your hands last month, you may be in luck. And if not, you get to try again this month.
YouTube Shorts Fund Content Tip
YouTube is very strict about who it sends invitations to – it’s only creators who have uploaded original content. Avoid publishing content that is re-uploaded from third-party social platforms (i.e., TikTok, Reels, etc.), especially if it is watermarked.
Start Making Money from YouTube Shorts
As long as you’re publishing engaging, entertaining, and original Shorts content, not only can you benefit from bonus payouts from the Shorts Fund, but you’ll position yourself to earn the most money with or without support from advertisers and brands on all your content.
With YouTube rolling out so many monetization opportunities, creators can’t afford to avoid Shorts. You shouldn’t either!
Let your audience support you through “fan funding”
Similar to crowdfunding a project, you can also set up “fan funding” streams to source donations from your audience.
As a creator, you’re contributing your voice to the internet without forcing your audience to pay for admission. So, if you’re offering good content, your audience might be inclined to support you on an ongoing basis.
Many fan-funding platforms offer creators another place for people to discover their content and a way to engage their most loyal audience and reward them for their support.
Wait But Why creates more long-form written content than YouTube videos but is a great example of receiving support from the Patreon community.
If you choose the crowdfunding route, be sure to follow a couple of best practices. First, create transparency around how the money will be spent. This will get your fanbase invested in your story or mission, and they will literally buy into the value of your content.
Second, offer enticing rewards for better pledges. The more you can make donors feel like they’re getting something exclusive for being a loyal fan, the more likely you are to get donations and higher pledges.
Some popular fan funding options include:
- YouTube’s Super Chat. Super Chat is a feature used when doing live streams on YouTube. It lets you create a tipping jar for your viewers to donate whenever and however much they feel like contributing. You’ll need to set up your YouTube account for advertising, as outlined above.
- Channel memberships. Channel memberships let viewers support your channel through monthly payments in exchange for members-only perks. Similar to Super Chat, you must be a part of YouTube’s Partner Program to access this feature.
- Patreon. The membership platform that makes it easy for creators to get paid. Fans can subscribe to their favorite creators for as little as a dollar a month and receive exclusive rewards.
- Tipeee. This platform lets you get a combination of both one-off and recurring donations.
- Buy Me A Coffee. Buy Me A Coffee lets creators and artists accept donations and membership fees from their fans. It’s referred to as the “#1 Patreon Alternative,” with over 300,000 creators. The differences are it’s easier to accept payments with Buy Me A Coffee, there’s a flat 5% fee for all features (versus up to 12% for Patreon), and payouts are instant.
Learn how to earn money with a YouTube channel through brand sponsorships
One of the most profitable ways to make money on YouTube is to connect with brands and promote their products, and/or services. Many influencers on YouTube can make serious cash when partnering with brands.
But connecting with brands and marketing agencies can be a bit difficult. You definitely need to have a few YouTube influencer aspects ready to go in order to get discovered and paid for brand sponsorships.
The good news is that you can make money via brand sponsorships as an influencer with less than 10,000 subscribers. You just need to create videos with great engagement from a target audience a brand wants to reach.
Keep your video creator content unique and fresh, reach out to brands regularly that you would like to partner with, and stay determined to open up this powerful revenue stream for social media influencers.
Leverage Affiliate Marketing Links For Top Brand Payouts
Like Amazon influencer links, affiliate links work the same way, only they come directly from brands. What is affiliate marketing exactly? Great question. Affiliate marketing is when you are an approved affiliate with a brand and earn a percentage from each sale. Just like in the Amazon influencer example.
Last month you became an affiliate marketer for a number of brands in your niche. You probably had some sales from these video posts, so now it is time to put those sales numbers to work for an even bigger payout.
In the fourth month of how to get paid on YouTube strategy, you will focus on connecting with those affiliate marketing brands to net lucrative sponsored posts. This is where YouTube influencer revenue gets next level digits.
For example, let’s say you are a fashion YouTube micro-influencer with 8,000 subscribers, 3k views per video, and a strong engagement rate. These are pretty compelling stats for brands looking for fashion influencers like you.
But what can you really offer top brands like H&M or Ralph Lauren? They definitely don’t need more brand awareness.
Well since you were an affiliate marketer for those brands and made sales via affiliate links, you have real-time sales data. This makes the choice to choose you as one of their influencers for sponsored posts much easier.
Here’s the plan:
Sign up for an affiliate marketing network
There are a few affiliate marketing networks you can choose from. Rakuten and Commission Junction are among the best. There is an approval process, so be sure to have all your analytics ready to share. Other Affiliate marketing networks to consider are;
- AWIN AFFILIATE PROGRAM
- WALMART AFFILIATE PROGRAM
Each has benefits for influencers, as well as downsides. Just be sure to do your due diligence when choosing what affiliate marketing platforms to partner with.
For instance, the Amazon associates program has a lot to offer. Once approved as an Amazon associate, you get access to a huge list of Amazon affiliate products. This gives you more money making potential for your YouTube channel.
Choose brands to be an affiliate of
Once approved by the affiliate marketing network, you will need to request approval from the brands you want to work with. But it is easy, you simply tap a “request” button and wait. You can be an affiliate of major global brands like Nike, Macy’s, Dell, and more depending on your niche.
After you are approved as an affiliate for brands, you can begin pulling links and placing them strategically in videos and in your video descriptions. When a viewer clicks on the link and buys the product, you get a percentage of the sale.
Here’s how YouTube beauty influencer Mallory Brooke uses affiliate links via Sephora:
Places link in the video description:
And the unique affiliate link for this influencer:
The percentages are not always that great in the affiliate marketing space. They can be as low as 1 percent to 3 percent. But this month is not about getting the big deals, it is about building your YouTube influencer resume to pitch those brands for sponsored post opportunities.
License your content to the media
If you happen to create a viral video with mass appeal—say, a funny clip featuring your dog—you can license your content in exchange for money.
TV news outlets, morning shows, online news sites, and other creators might reach out about rights to use your videos if they happen to go viral.
You can also list your videos in a marketplace, such as Trusted Media Brands, where your content will be easier for the right people to find and purchase.
Work with brands as an influencer
Brands are investing more and more in influencer marketing and sponsorships, spending their typically large advertising budgets on influencers who’ve already won the loyalty of their audiences.
This creates a massive opportunity for you as a creator if you can negotiate the right deals.
Brendan Gahan, a YouTube marketing expert and influencer, recommends establishing your baseline flat fee by looking at the number of views your videos typically get and multiplying it by $0.05 to $0.15 per view (which is around what many brands are willing to pay for views via YouTube ads).
According to data from Stips.io, the potential prices for influencer marketing on YouTube are:
- $200 per video for a YouTuber with 10,000 subscribers
- $2,000 per video for a YouTuber with 100,000 subscribers
- $20,000 per video for a YouTuber with 1,000,000 subscribers
Depending on your leverage—your audience demographics, content quality, and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit.
The key when partnering on brand-sponsored content is to be transparent about it, not endorsing anything you don’t actually like or believe in, and being upfront with your audience about why you’re doing it.
Make Money With Ads
Advertising is a great way for up and coming YouTube influencers to make money. In many cases, this is the first place YouTubers turn to start generating money. To do this, you will need to be a YouTube partner and set up a Google AdSense account.
In order to get Youtube Partner Program approval, you need to set up and connect a Google AdSense account. This is the YouTube/Google ad platform/system. Advertisers will utilize AdSense to bid on online space based on aspects relating to the audience, topic, and keywords used.
The amount paid per ad/keyword differs, but the way payment is done, impressions are used. When a user clicks on an ad that is played before or during your video, it counts as an impression.
The more impressions, the more you get paid. Most YouTubers get paid around $3 to $4 per CPM (1,000 views/impressions). On a video. So if you have 30,000 impressions per video on ads, you can generate up to $120 per video on ad revenue.
That is not too bad when it comes to how to get paid on YouTube utilizing the partner program and advertisements. The only downside is that YouTube/Google will take a 40 percent cut of your ad money. So be aware of that.
Here’s more about Google AdSense for further research:
Once you are all set up, you will begin seeing pre-roll and banner ads play on your videos.
You will need to have an advertiser-friendly channel, however, to begin making money on ads. Your channel also needs over 1,000 subscribers and has had more than 4,000 hours of watch time in the last 12 months.
How many views do you need on YouTube to make money?
The average YouTube channel can receive around $18 per 1,000 ad views, which equals around $3 to $5 per video view, according to data from Stips.io.
The number of views you get doesn’t correlate to revenue earned. If your video gets thousands of views but no one watches or clicks the ad, you won’t make any money. This is because of YouTube’s criteria for billing advertisers: a viewer must click an ad or watch the video ad in full (10, 15, or 30 seconds) for you to get paid.
How to get paid on YouTube
- Publish ads on your channel
- Offer channel subscriptions
- Offer channel memberships
- Sign up for affiliate marketing
To start earning money directly through YouTube, you must have a least 1,000 subscribers and 4,000 watch hours in the past year. Once you reach that, you can apply to YouTube’s Partner Program and monetize your channel.
One area where you can make money as a beginner with a small number of subscribers is affiliate marketing. Niches like food reviews, product openings, and top [X] lists are popular topics for YouTubers. You can earn money when they purchase affiliate products from your video, versus an ad click or video view.
How much money do YouTubers make per year?
The top 5 YouTubers as of January 2021 have tens of millions of followers each. Accounts include MrBeast, Jake Paul, Markiplier, Rhett and Link, and Unspeakable. These YouTubers earn upward of $28.5 million per year through their channels. While what they earn is enormous, smaller accounts can still earn a living on YouTube.
Take Justine Leconte’s YouTube channel, for example. She has 913,000 subscribers and 91 million video views on her channel, which helps people dress better and understand fashion. Just off ad revenue, her total estimated earnings are around $259,304, earning $979 per video, on average, according to Stips.io Marketing Hub’s YouTube Money Calculator.
Based on these estimated numbers, Justine could earn a living off her YouTube channel by posting one or two videos per week. It’s important to note that these are just estimates. Justine could be earning more or less than the numbers above, depending on the YouTube monetization strategies she uses for her business.
How do YouTubers get paid?
Data from Forbes shows that the top YouTube earners make 50% of their annual income from ads. You can set up an AdSense account and enable monetization once you create a YouTube channel. You only get paid once you reach $100 in your AdSense account.
YouTube channels can be monetized even if they don’t have millions of subscribers. Your earning potential isn’t determined solely by the number of subscribers and views you have, but also by the level of engagement you generate, the niche you cater to, and the revenue channels you explore. That’s not to say subscriber count doesn’t matter.
Second, this list of top 10 earners might give you the impression that the millions of dollars made comes directly from YouTube. In fact, each of these channels has its own line of merchandise. These channels found and built their audiences first, before launching their own merchandise. If making money on YouTube is in your marketing plan, the first step is the same for everybody: have a clear understanding of your target audience.
Tips for selling on YouTube
Many of the above strategies for monetizing involve promoting products or campaigns (e.g., crowdfunding a video series). But you’ll want to make sure your promotions don’t sabotage the integrity of your high-quality content.
“Selling out” is a real concern for a lot of creators. But if you never ask, you’ll never get. There are a number of “placements” you can choose from for promoting products or campaigns.
Understand your audience on YouTube
Building your own audience puts you in a great position to monetize content in a variety of ways. But you’ll only be able to take full advantage of the opportunities you have if you understand the makeup of your audience.
For many YouTubers looking to monetize, the more niche your channel, the better position you’ll be in to work with brands looking to target specific audiences (more on that later).
You’ll want to pay close attention to:
- The gender of your audience, to see if it skews toward one particular group
- The age range most of your audience falls into
- The geographic location—countries or cities—where your videos are being watched
- Your audience’s overall engagement, or “watch time”
With this demographic information at hand, you’ll have a better understanding of your own audience and be able to work better with brands. All demographic insight can be pulled from your YouTube analytics
Record a call to action in your videos
“If you liked this video, then hit the Like button and subscribe.”
Many YouTubers include a call to action along those lines at the end of their videos to grow their viewership. By suggesting the intended action you want them to take, your audience is more likely to take it.
You can adapt this approach to direct your audience’s attention to a revenue-generating opportunity.
Add well-timed YouTube cards to your videos
Whether it’s part of your deal with a brand or you’re promoting your own products, YouTube Cards offer an eye-catching way to get the attention of engaged viewers.
You can set them to pop up at just the right moment, when they’re most relevant and least distracting, to increase their impact.
Public Speaking & Public Appearances
Another way social media influencers make serious cash money is through public events. This can be a public speaking event, live video production of a new video you will post, or a simple public appearance.
Let’s say you are a tech review YouTuber with a massive following in your local city (because you tagged your videos with a location). You can get paid to make appearances at local game shops, electronics stores, or departments at global companies like Walmart or Best Buy.
Making appearances can have serious money making potential. You just need to reach out and book the events. And public events can increase your subscriber count big time.
These are our tips on how to make money on YoutTube. Want to speed up the process of finding and researching influencers? Read the bonus tip below.
Partner With An Influencer Marketing Platform To Amplify YouTube Revenue
These platforms are growing in popularity among social media influencers because they make growing their influence and landing lucrative brand sponsorships easy.
For instance, they will have a network of brands and marketing agencies looking for influencers across multiple industries and niches. They will also have relationships with brands that get influencers paid more for their creativity.
That is the power of influencer marketing platforms like Stips.io. We have the expertise to take your influence to the next level. With access to top brands and agencies, we make sure our YouTube influencers earn revenue without sacrificing the creativity and personal brand of their YouTube account.
Are you ready to learn more about how to get paid on YouTube? Sign up to Stips.io today and unlock your earning potential.